The Other Side of the Mountain Essays

The Other Side of the Mountain Essays The Other Side of the Mountain Essay The Other Side of the Mountain Essay A get away can be appreciated from The Bean Trees by Barbara Kingsolver in which the main character experiences a change, a change in her way of thinking. The passage serves to present a theme about the upcoming events in the book. It does so by describing the changes that the author lives through, her reactions to it, and even unexpected surprises encountered during her rebirth stage that gives the reader hints or clues leading to the upcoming.The reader is able to apperceive the protagonists mind because of the authors simple fashion of writing, and its relatively easy comprehensibility.At the beginning, she adopts a new name as she adopts a new perspective on the world, broadening out from her rural Kentucky background to a larger view of life. She realizes a names importance by reflecting that we receive it, and we do not choose it (line 6-7), but admits she had influence in choosing her new name. Her anxiety to get a new name, therefore adopt a change (the motif in this passage) , displays itself in line 5: I didnt have anything special, but just wanted a change. This gives the reader a question in mind: Why the urge to forget the past? The answer can not be responded with this passage, but instead, the excerpt leaves it to the imagination. In addition, the cars driving and gas stations contribute to the meaning of an upcoming life. They are both associated with a vacation, a trip, or just the search for something enjoyable, and there has to be a refueling that, in this case, occurs mentally. The character refuels by thinking about her mother (discussed later).In Oklahoma, she meets Bob Two Two, who, according to her, asked for a fair price (line 42) that left her with almost half the money she had. She used Bob to fix her car because she perceived the place she landed on, as a godless stretch of nothing (line 44). That part is where she broke her promise. She had stated that she would stay whenever her car gave out. It is clear that she had influence in bo th her name and the place she would stay, furthermore revealing the lack of firmness in her promises, which displays her naà ¯Ã‚ ¿Ã‚ ½vetà ¯Ã‚ ¿Ã‚ ½.Moreover, she seems to have a strong bond with her mom. The simple fact that she calls her mom Mama exhibits a relationship in which names of affection are given and heartedly accepted. I wonder what her mom called her In addition to her relationship with her mom, we can infer that the name giving exists from an admiration towards her, an admiration to her adult thinking in contrast to her naà ¯Ã‚ ¿Ã‚ ½vetà ¯Ã‚ ¿Ã‚ ½, previously explained. All this thinking about her mom refuels her, for an unknown upcoming event (foreshadowing).She presents the Cherokee land as being godless. The Cherokees believed God was in the trees(line56), and then she explains the landscape: From what I could see, there was not one tree in the entire state of Oklahoma (line 59). This statement shows the characters beliefs toward religion, or perhaps homeland. An interpretation could be made from the fact that she perceives her own familys past as being archaic, something that does not influence her and her new persona. From what I could see (line 59) cues us that she has a limited perspective and could never see too far (line 32). However, her mom probably was not talking literally when she said that they can always go live on the Cherokee Nation and meant that it was an open place of mental peace. Here lies the difference that her mom and the protagonist had, and from that difference comes an admirationThe protagonist demonstrates signs of depression throughout the text by the style in which she describes her thoughts. I would drive west until my car stopped running, and there I would stay (line 25-26) is her way of showing vague thinking. In other words, no sane person would take such a huge risk. Another example occurs during the time that the character was engaged in reverie. At the time her car was fixed, she says, I could have fix ed it myself showing that after she saw what Bob Two Two did, she knew what he did was simple. It shows that she did not even attempted. She could even be considered suicidal as well, because of her relationship with God in the text. For example she uses particular phrases like, nothing left to hope for (line 35-36), godless (do you see God when you want do die? Does reassurance exist in you?) (Line 44). In addition, when she imparts that there was not one tree in the entire state of Oklahoma she says, in other words, that she did not see trees in the horizon, hence life in her horizon.The passage uses literary features to attract the readers attention toward the text and allure him, enhancing his understanding, like personification, used in line 8 to incarnate the car, as if it was able to make decisions. In addition, on line 25-26, she uses metonym and metaphor to establish the relationship between the car and the supposed-wheels running. Used in line 31, is antithesis that serves to emphasize Oklahomas flatness. Along with those mentioned, she also makes use of diction (Southern slangy). Nevertheless, perhaps one of the most prominent literary resources used is irony. The author used irony at the end, when she abruptly stated that there was no God in Oklahoma, when the reader was expecting all, but the opposite, based on the context.The inevitable advancing course of time that turns people from children to adults, and from adults to elders, is an undying theme. In this text, the character decides to run away and attempts to make a rebirth. One cannot deny that everyone, at one time, desires to get away and wishes to go past those mountains even if it means changing our name.

Periodic Table Study Guide - Introduction History

Periodic Table Study Guide - Introduction History Introduction to the Periodic Table People have known about elements like carbon and gold since ancient time. The elements couldnt be changed using any chemical method. Each element has a unique number of protons. If you examine samples of iron and silver, you cant tell how many protons the atoms have. However, you can tell the elements apart because they have different properties. You might notice there are more similarities between iron and silver than between iron and oxygen. Could there be a way to organize the elements so you could tell at a glance which ones had similar properties? What Is the Periodic Table? Dmitri Mendeleev was the first scientist to create a periodic table of the elements similar to the one we use today. You can see Mendeleevs original table (1869). This table showed that when the elements were ordered by increasing atomic weight, a pattern appeared where properties of the elements repeated periodically. This periodic table is a chart that groups the elements according to their similar properties. Why was the Periodic Table Created? Why do you think Mendeleev made a periodic table? Many elements remained to be discovered in Mendeleevs time. The periodic table helped predict the properties of new elements. Mendeleevs Table Compare the modern periodic table with Mendeleevs table. What do you notice? Mendeleevs table didnt have very many elements, did it? He had question marks and spaces between elements, where he predicted undiscovered elements would fit. Discovering Elements Remember changing the number of protons changes the atomic number, which is the number of the element. When you look at the modern periodic table, do you see any skipped atomic numbers that would be undiscovered elements? New elements today arent discovered. They are made. You can still use the periodic table to predict the properties of these new elements. Periodic Properties and Trends The periodic table helps predict some properties of the elements compared to each other. Atom size decreases as you move from left to right across the table and increases as you move down a column. The energy required to remove an electron from an atom increases as you move from left to right and decreases as you move down a column. The ability to form a chemical bond increases as you move from left to right and decreases as you move down a column. Todays Table The most important difference between Mendeleevs table and todays table is the modern table is organized by increasing atomic number, not increasing atomic weight. Why was the table changed? In 1914, Henry Moseley learned you could experimentally determine the atomic numbers of elements. Before that, atomic numbers were just the order of elements based on increasing atomic weight. Once atomic numbers had significance, the periodic table was reorganized. Introduction | Periods Groups | More about Groups | Review Questions | Quiz Periods and Groups Elements in the periodic table are arranged in periods (rows) and groups (columns). Atomic number increases as you move across a row or period. Periods Rows of elements are called periods. The period number of an element signifies the highest unexcited energy level for an electron in that element. The number of elements in a period increases as you move down the periodic table because there are more sublevels per level as the energy level of the atom increases. Groups Columns of elements help define element groups. Elements within a group share several common properties. Groups are elements have the same outer electron arrangement. The outer electrons are called valence electrons. Because they have the same number of valence electrons, elements in a group share similar chemical properties. The Roman numerals listed above each group are the usual number of valence electrons. For example, a group VA element will have 5 valence electrons. Representative vs. Transition Elements There are two sets of groups. The group A elements are called the representative elements. The group B elements are the nonrepresentative elements. What Is on the Element Key? Each square on the periodic table gives information about an element. On many printed periodic tables you can find an elements symbol, atomic number, and atomic weight. Introduction | Periods Groups | More about Groups | Review Questions | Quiz Classifying Elements Elements are classified according to their properties. The major categories of elements are the metals, nonmetals, and metalloids. Metals You see metals every day. Aluminum foil is a metal. Gold and silver are metals. If someone asks you whether an element is a metal, metalloid, or non-metal and you dont know the answer, guess that its a metal. What are Properties of Metals? Metals share some common properties. They are lustrous (shiny), malleable (can be hammered), and are good conductors of heat and electricity. These properties result from the ability to easily move the electrons in the outer shells of metal atoms. What are the Metals? Most elements are metals. There are so many metals, they are divided into groups: alkali metals, alkaline earth metals, and transition metals. The transition metals can be divided into smaller groups, such as the lanthanides and actinides. Group 1: Alkali Metals The alkali metals are located in Group IA (first column) of the periodic table. Sodium and potassium are examples of these elements. Alkali metals form salts and many other compounds. These elements are less dense than other metals, form ions with a 1 charge, and have the largest atom sizes of elements in their periods. The alkali metals are highly reactive. Group 2: Alkaline Earth Metals The alkaline earths are located in Group IIA (second column) of the periodic table. Calcium and magnesium are examples of alkaline earths. These metals form many compounds. They have ions with a 2 charge. Their atoms are smaller than those of the alkali metals. Groups 3-12: Transition Metals The transition elements are located in groups IB to VIIIB. Iron and gold are examples of transition metals. These elements are very hard, with high melting points and boiling points. The transition metals are good electrical conductors and are very malleable. They form positively charged ions. The transition metals include most of the elements, so they can be categorized into smaller groups. The lanthanides and actinides are classes of transition elements. Another way to group transition metals is into triads, which are metals with very similar properties, usually found together. Metal Triads The iron triad consists of iron, cobalt, and nickel. Just under iron, cobalt, and nickel is the palladium triad of ruthenium, rhodium, and palladium, while under them is the platinum triad of osmium, iridium, and platinum. Lanthanides When you look at the periodic table, youll see there is a block of two rows of elements below the main body of the chart. The top row has atomic numbers following lanthanum. These elements are called the lanthanides. The lanthanides are silvery metals that tarnish easily. They are relatively soft metals, with high melting and boiling points. The lanthanides react to form many different compounds. These elements are used in lamps, magnets, lasers, and to improve the properties of other metals. Actinides The actinides are in the row below the lanthanides. Their atomic numbers follow actinium. All of the actinides are radioactive, with positively charged ions. They are reactive metals that form compounds with most nonmetals. The actinides are used in medicines and nuclear devices. Groups 13-15: Not all Metals Groups 13-15 include some metals, some metalloids, and some nonmetals. Why are these groups mixed? The transition from metal to nonmetal is gradual. Even though these elements arent similar enough to have groups contained within single columns, they share some common properties. You can predict how many electrons are needed to complete an electron shell. The metals in these groups are called basic metals. Nonmetals Metalloids Elements that dont have the properties of metals are called nonmetals. Some elements have some, but not all of the properties of the metals. These elements are called metalloids. What are Properties of Nonmetals? The nonmetals are poor conductors of heat and electricity. Solid nonmetals are brittle and lack metallic luster. Most nonmetals gain electrons easily. The nonmetals are located on the upper right side of the periodic table, separated from metals by a line that cuts diagonally through the periodic table. The nonmetals can be divided into classes of elements that have similar properties. The halogens and the noble gases are two groups of nonmetals. Group 17: Halogens The halogens are located in Group VIIA of the periodic table. Examples of halogens are chlorine and iodine. You find these elements in bleaches, disinfectants, and salts. These nonmetals form ions with a -1 charge. The physical properties of the halogens vary. The halogens are highly reactive. Group 18: Noble Gases The noble gases are located in Group VIII of the periodic table. Helium and neon are examples of noble gases. These elements are used to make lighted signs, refrigerants, and lasers. The noble gases are not reactive. This is because they have little tendency to gain or lose electrons. Hydrogen Hydrogen has a single positive charge, like the alkali metals, but at room temperature, it is a gas that doesnt act like a metal. Therefore, hydrogen usually is labeled as a nonmetal. What are the Properties of the Metalloids? Elements that have some properties of metals and some properties of nonmetals are called metalloids. Silicon and germanium are examples of metalloids. The boiling points, melting points, and densities of the metalloids vary. The metalloids make good semiconductors. The metalloids are located along the diagonal line between the metals and nonmetals in the periodic table. Common Trends in Mixed Groups Remember that even in mixed groups of elements, the trends in the periodic table still hold true. Atom size, ease of removing electrons, and ability to form bonds can be predicted as you move across and down the table. Introduction | Periods Groups | More about Groups | Review Questions | Quiz Test your comprehension of this periodic table lesson by seeing if you can answer the following questions: Review Questions The modern periodic table isnt the only way to categorize the elements. What are some other ways you could list and organize the elements?List the properties of the metals, metalloids, and nonmetals. Name an example of each type of element.Where in their group would you expect to find elements with the largest atoms? (top, center, bottom)Compare and contrast the halogens and noble gases.What properties can you use to tell the alkali, alkaline earth, and transition metals apart?

MelaFind Technology Cutting Backon Melanoma Biopsies Essay

MelaFind Technology Cutting Backon Melanoma Biopsies - Essay Example This device is not a screening device and is only used when the mole looks irregular and the dermatologist needs more information. This technology will apply to people with skin moles that are accessible for use by the machine, patients with clinically atypical cutaneous and pigmented lesions in the skin, patients with moles that are sufficiently pigmented, and those without fibrosis or scars from previous trauma (Nasir et al 128). It also applies to patients with intact skin and whose mole is over 1 cm from their eyes, and those who do not have moles on anatomic sites like genitals, lips, feet soles, and their palms. MelaFind will improve quality and delivery of healthcare because it has been impossible to tell about the harm posed by moles without invasive surgical biopsies. The device now helps the dermatologist to make the correct call with regard to whether invasive surgery is required (Nasir et al 129). It gives additional information to the doctor to reduce the patients that would otherwise have been left with scars that are unnecessary from the biopsy, while also reducing unnecessary procedure costs. In the future, the device can be designed to identify colorless melanomas, large melanomas, as well as squamous and basal cell carcinoma. In addition, its specificity could be improved because it still has a problem in differentiating hypothetical pregnancy tests and non-melanomas (Nasir et al 130). This will improve its ability to reduce the high rates of false

Path to Spitual Development Essay Example | Topics and Well Written Essays - 500 words

Path to Spitual Development - Essay Example poet William Wordsworth, whose love of nature knew no bounds, Emerson too, not only appreciated the beauty of nature but also calls upon his audience to experience the impact it has in our lives. According to him, the true lover of nature is one whose inward and outward senses are in harmony with each other and has retained his infancy while traveling through to manhood. He feels that if a person is one with nature, all egotism vanishes and he feels a part of God experiencing sanctity and perpetual youth. But the power to indulge or take delight in it does not rest with nature but within man or the harmony of both. Henry David Thoreau (1817 – 1862) was the protà ©gà © of Ralph Waldo Emerson, under whose tutelage began his writing career. His works on what constitutes true human and natural value has greatly influenced the later generations of writers and thinkers. Thoreau took a sabbatical from civilization to spend quality time in isolation so that he could think, read and write at his own pace. This particular aspect of Thoreau’s fundamental ideal of living his life â€Å"deliberately† savoring every aspect slowly, had a great impact on American’s in the 21st century, who try to rush through things and achieve much more within the shortest span of time. Thoreau makes an eye – opening statement when he tells us that our lives are frittered away by detail and he calls upon us to lead a life of simplicity and not complication. He compares our life to a â€Å"German Confederacy† and the nation with its so called improvements which are superficial and reduced to an overgrown establishment. He says that man craves for reality whether in life or death, so it is better to lead simple lives, closer to nature so that we would be more close to reality. So both writers, Emerson as well as Thoreau through their writings have given us a beacon of light to lead us through the maze around us giving us forethought and insight into what is good for us and what would

Interest groups in the U.S. politics Essay Example for Free

Interest groups in the U.S. politics Essay The United States is a democratic country, which supports non-violent political and social movements, seeking different improvements in the U. S. domestic and international policies. That is to say, the requirements of interest groups are not always met, because whereas various types of interest groups are acknowledged, there still exist those factions, which have narrow social base and whose political presentation is limited in scope, as a rule, to financial interests of their members. For instance, the sugar lobbies (such as SIG) represent the opinion of 10, 000 -15,000 farmers, who call for the restriction of import of sugar and for the special social programs for sugar farmers. Such factions are usually intended as those with narrow interests and their founders and members lobby these interests in special moments and periods, when the atmosphere becomes more conductive for promotion –for instance, when they find out that the imported sugar does not fir into the international quality standards, or before the elections (Elhauge, 2002). Special interest groups are usually distinguished from â€Å"constituency-representing organizations, which have a broad social base, address a wide range of issues, and balance members’ interests with a strong commitment to the commonwealth† (Etzioni, 1990, p. 172). These organizations might pursue such non-financial interests as those related to social status, value issues in addition to financial ones, for instance the Urban League represents the interests of urban residents and seek environmental, social and political changes in large cities. â€Å"While the public views interest groups as threatening pluralistic democracy, the conventional wisdom of political science has seen them as beneficial† (ibid). In fact, it is possible to assume from the present situation, that the most beneficial activity is related to the constituency-representation. Furthermore, special interest groups are likely to bring problems to larger factions, due to dynamic interactions between political parties, movements and non-profit organizations. Small factions pursuing narrow goals are also more likely to use ‘black PR’ technologies, directed to changing public attitudes towards certain political parties and either to increase or to decrease loyalty rates. On the other hand, the eradication of small ‘narrowly-specialized’ factions is neither possible nor useful, as the statement that competing factions (Mcwilliams, 1988) are likely to reduce each other, is valid only for small groups, whose interests are temporary. On the contrary, constituency-representing organizations are more likely to produce long-term programs including political, economic, social and cultural dimensions of human life. â€Å"The balance between interest groups and the shared polity is maintained most effectively when the pro-community forces rise up, but not higher than, the level they are able to contain but not suppress interest groups† (Mcwilliams, 1988, A9). Moreover, the role of factions is viewed in the context of the historical development of the United States. Over the last three decades, the American political institutions have become less integrated, and the power of factions has increased. On the other hand, due to the growth of their number, it is much more difficult nowadays to maintain the balance between the main political course and the consent between the state and narrower interest groups (Etzioni, 1990). It would be also important to mention the functions of interest groups. First of all they serve as a supplementary force that intensifies the public opinion representation, especially during the electoral process. Moreover, they make the political process more receptive comparing to the electoral process, which is intended as a domination of majorities, while factions are more likely to have goals, which are cohesive with the main wishes of social and national minorities; and thus they serve as a mediating force standing between the person and the state. Interest groups are known to improve the disproportionate separation of the legislative and the executive branches, because their propositions of legislative changes are logically supplemented by similar propositions for the executive branch. Another important cultural function is associated with the growth of political consciousness and political culture as well as the amount of political information in media, which represents a number of standpoints. At all times interest groups and political parties served an indicator of public consciousness and diversity as well as intensified political antagonism, especially in the most critical periods: for instance, during the Vietnamese military invasion, Carter’s position were actually weakened by interest groups, including the most peaceful youth movements, dissatisfied with the resolution of Iranian hostage crisis. As a rule, interest groups arise in the most conductive atmosphere (liberal or democratic regime), in which human rights and freedoms are declared. Political, economic and social factions can originate from professional unions or leagues (like social workers’ professional organization), which seek to represent the opinions of their professional group or their customers’ viewpoint (for instance, social workers nowadays initiate law enforcement and the adoption of certain legal acts as well as get directly involved in lobbyist activities). The discontent with government policies is another important recondition for the arousal of an interest group: political activity is actually determined by the existing economic and social policies, so it’s easy to predict, for instance, the activation of industrial unions, when under the pressure of ecological groups, the U. S. government or certain local authorities put additional taxation on enterprises, dealing with toxic substances or with oil and natural gas. It is also important to note that interest groups will exist as long as the democratic system exists, because it is impossible to satisfy the needs of the whole society with respect to its diversity. Consequently, those concerns, which have already been satisfied, are likely to be replaced by new demands. This means, human needs are immeasurable and never-ending, whereas material resources are limited, so the U. S. government today can provide only partial gratification of political claims. Furthermore, the issue of representation is also quite contradictory: on the one hand, the growth of diversity among political parties signifies positive dynamics in this sense, on the other hand, due to the increase of public consciousness, the diversity in worldviews has grown disproportionably to the number of existing factions, so that even small groups (families, local communities) seek social or economic support, but in this case we cannot speak about true representation, since their influence is insufficient to initiate the changes at legislative or executive levels. The representation of each citizen’s interests is a utopia, as at the present time only large (more than 100,000 members) interest groups can achieve representation, can be heard, if speaking figuratively. Furthermore, it is important to note that the complete representation is inhibited by the demands of the epoch, to which self-respecting factions are supposed to adjust. For instance, the ISN movement, whose leaders several years ago (in 2000-2001) called for the changes in the U. S.immigration policy and were representing the viewpoints of national and ethnic minorities, who live and work in the country (Elhauge, 2002), has changed its directions and now are trying to create more constructive basis for the U. S. foreign policy. On the one hand, it is associated with the events of September 11, which were close followed by the violations of Muslim minorities’ human rights. On the other hand, political changes forced this faction to make a more profound inquiry into the current state of affairs and to find the most acute concerns of the society. Similar dynamics can be noticed in a number of special and constituency-representing interest groups which removed irrelevant concerns and posed new questions, such as those related to women’s rights, ethnic minorities’ human rights, social security and intellectual property. As one can assume, certain interests remain overlooked or underrepresented, whereas the most ‘fashionable’ sociopolitical trends (gender equality) are overstated and therefore prioritized. Works cited 1) Elhauge, E. Does interest group theory justify more intrusive judicial review? Yale Law Journal, 2002, Vol. 110 2) Etzioni, A. Special interest groups versus constituency representation: Research in social movements. Conflict and Change, 1990, Vol. 8. 3) Mcwilliams, R. The best and the worst of public interest groups; from lifting up the poor to shaking down the elderly, Washington Monthly, March 1988, Vol. 20.

The Face of Fear :: College Admissions Essays

The Face of Fear "You gain strength, courage and confidence by every experience in which you really stop and look fear in the face. You are able to say to yourself, '...I can take the next thing that comes along.'...You must do the thing you think you cannot do (Eleanor Roosevelt)." Every time I read these words, I am able to see the truth in them. College to me is the next step that I must take in life. Although this next step comes with much trepidation and apprehension, it is a necessary step that I must take to forever better and prepare myself for the life that I wish to lead. State University would be one of the best institutions for this, just as the choice of high school I made four years ago, Good Counsel, was the next step for me then. During high school, I have grown and changed through not only the education I have gained, but also through the activities I participated in. I have gained a lot of strengths from my time spent in high school. Although every weakness has not been erased, the next step in life will ease their numbers even more. Over the four years that I have spent at Good Counsel, I became part of many activities. Each helping me evolve as a person and become stronger yet. Simple lists could be made of every activity that I have ever been involved in but it could never express to a person what I have learned and how it helped me to grow. Every environmental club, science club, political science club, service work, and S.A.D.D. club I was part of had a very special message to deliver to me. Whether the message was one of responsibility, or a life lesson, I grew from it. The Political Science club opened me to many new experiences. It allowed me the chance to attend the Model U.N., where I was asked to address today's top world issues. This club was very beneficial to me because I was exposed to topics and ideas that I had not previously been able to discuss or learn about in a classroom situation. The science club allowed for me to experience extra educational situations as well. I took part in a hovercraf t competition, which was very educational while also allowing me the chance to work with others for a common goal.

How can Hughes Electrical improve it market Share? Essay

Business Studies Coursework Name: – Richard Rutter Candidate: – 3186 How can Hughes Electrical improve it market Share? Aim: o To find out how Hughes Electrical increase its market share. In order to do this I will need to: o Research the history of Hughes. v o Plot where Hughes retail outlet(s) are in Norfolk. v o To research how location, can help Hughes, increases its market share. o Research what types of products they sell. o Find out what their target audience is. o Research the known methods of promotion. o Distinguish, which methods will be suitable for Hughes. o Recommend how Hughes can increase its market share, in the next five years. Objectives: o Find out what their performance has been like during the last 2 years. o Compare them to a successful competitor (Argos.), to see how they’re differing and if they are more or less effective. History of Events concerning Hughes: 1921 – Hughes Electrical was founded in Lowestoft, Suffolk by Frank Hughes, a young electrical engineer. 1928 – Frank bought his first shop and the family literally lived over it for some years. 1946 – Frank retired and his sons Peter and Jim took over the management of the business. 1950 – Hughes was determined to get into the Television Age. 1953 – Hughes had gained experience installing many televisions in Suffolk. 1962 – Hughes began its expansion, when it purchases Norfolk radio in Great Yarmouth. The Hughes Company then had 5 shops all trading within 10 miles of Lowestoft and all selling or renting televisions, audio products and home appliances. 1970 – Further expansion into the Norwich area in 1972, Ipswich in 1976 and Bury St Edmunds in 1979. 1980 – Hughes Electrical product range has expanded enormously during the last 2 decades as video recording and digital technology opened up whole new consumer markets. 1985 – Video cameras were introduced and with increasing miniaturisation became camcorders and lately digital camcorders. 1990-2003 – Effectively Hughes has been using the same tried and tested methods to stay a successful business for many years, and I expect many more years to come. Hughes has evolved from: (in 80 years.) Type of organisation Hughes Electrical is a local High Street retailer based in Norfolk and Suffolk. They specialise in supplying analogue/digital multi media equipment for purchase or hire such as Television, Audio and Camcorder (electrical and audio goods). Hughes also has a large range of household electrical products (small and large white goods), which are also available to purchase or hire. They take great pride in their product knowledge and provide a full in house service facility for goods in and out of warranty. Hughes operates from the tertiary sector, this is a growing industry and Hughes is already well developed, this is a strong advantage to Hughes. What makes a business successful? In theory a business needs to follow the four p’s to be successful, these are product, place, price and promotion. Product – This is the thing that is being sold, either a service or an object, the company will need a good product that sells well and creates a lot of revenue for the business. Place – This is where the business is located, which is crucial if the company is a store, but less of crucial if the company is catalogue order for instance. Price – The price must be fair to the consumer, and competitive, so that there will be a smooth cash flow through the business. This is healthy for the consumer and the business. Promotion – The promotion is the way in which the business promotes a service or a product, unless the product is well known already this will be another crucial factor in the company’s sales. How Hughes are successful in their product. Hughes is hugely successful in this area, they offer a full service to their customers, and this involves hiring out their goods or selling them directly. All products have a 12-month guarantee, which in this time if the product develops a fault it will be fixed free of charge. Any rented product will be installed free of charge. Customers will find this very satisfying, because they know that if anything goes wrong then they can take it back no questions asked. Hughes is well known for selling electrical goods and at low prices, this is a good market to be selling to, because the demand for electrical goods will always be big. This is because technology is ever changing, while reading the history of Hughes, I noticed that when a new product or technology is released Hughes is nearly always the first company to sell them. Hughes sell well-known trusted brand names, this works in their favour in the long run, although the product not being the cheapest available on the market, they are well known and trusted, so they are more popular and sell better. Some examples of their products are shown below: Site location: Photograph of Site: (Norwich, Castle Mall.) Why Hughes location is successful and unsuccessful. Hughes is located in the castle Mall Norwich. This is a busy shopping mal, which attracts people from families to teenagers. The shop itself is situated next to Argos and the Sony centre. All three stores are potential competitors. This may be an advantage, because they all need to attract similar customers, it also means that they’re prices must be competitive to win sales over the other two outlets. Hughes is very easy to get to for customers, because it is opposite an escalator and an elevator. The castle mall has its own parking facilities, so that customers to the mall can park very close. The whole of the castle mall is under ground and which means customers can shop whatever the weather is like. The range of other types of shops such as clothes, food and services is a bonus to Hughes, because customers even going to the cinema may end up browsing through the store. Customers can go to the shopping mal and buy all of their products in one go as well. The only negative point is that Hughes must coincide with the castle malls opening hours, e.g. they are not permitted to open on Christmas day. Hughes will only loose a minute profit. I conclude with the castle mal is Hughes strongest positive side, because it helps them attract endless customers. How Hughes prices its products to be more successful. As explained in the location, Hughes is situated next-door to competitors Argos and the Sony Centre. The three stores are constantly trying to undercut each other’s prices. This attracts new customers, who are interested in the low prices. Price wars are healthy to the customer, because it drives down their prices, it helps keep the businesses on their toes and alert, because they need to keep their costs down to make a profit. Hughes has got their pricing perfected, customers browsing the store notice this, and always come back. How Hughes is successful in promoting its products. Here are some of the known methods of promoting a product: * Price promotions. * Commercial Advertising (Radio, Television, Newspapers.) * Coupons * Competitions and prizes * Frequent user / loyalty incentives * Point-of-sale displays – where the product is placed in the store Promotion is the area in which I think Hughes needs to improve. I believe Hughes is badly advertised and has little publicity. My questionnaires primary reason is to find the public awareness relating to Hughes. Primary Research Primary research is a type of researching. This method of research can be very time consuming. The different primary researches are: * Questionnaires * Interviews * Experiments For my primary research I have decided to compile a questionnaire, as it is effective and easy to make and distribute, because I will only need to question two people. I will distribute it to the manager of Hughes. I will distribute another to a competitor of Hughes (Manager of Argos Castle Mall.) Example Questionnaires. Questionnaire (Manager of Hughes.) Do you think that the location of your store is appropriate for your product? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Which features of the location do you think attract the most customers? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do customers have difficulty locating the store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think Hughes is competitive with its pricing? Give reasons why/why not? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦ Do you think your store advertises successfully? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Does your store plan carefully where the products are placed, to maximise sales? Please give an Example. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Questionnaire (Manager of Argos.) Do you think that the location of Hughes is appropriate for its product? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Which features of the location do you think attract the most customers to Hughes? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think customers have difficulty locating the store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think Hughes is competitive with its pricing? Give reasons why/why not? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦ Do you think Hughes advertises successfully? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think Hughes plans carefully where the products are placed, to maximise sales? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Secondary Research. Secondary research is research, which has already been carried out. It comes in two separate forms, internal and external. Internal sources Internal research has already been collected, by the company and is free and easy to use. External sources External research is research, which has taken pace outside of the business, it has no purpose and so is a very general guide. External resources I could use: * Newspapers * Internet * Magazines * Library Secondary research is very cheap and easy, I have decided to look on their website to find out a little more about Hughes, as it may help me to make recommendations. Our Service Pledge Hughes Electrical has always put its customers’ service requirements first. We are qualified to repair nearly all brands of electrical products and employ over 100 engineers who do just that. We want you to come back and shop with us again and again and we know that you will only do so if you are happy with both our prices and service. Our pledge is to provide our Internet customers with an after-sales service which is as good as that enjoyed by the customers of our 35 high street stores, and to pay as much attention to your requirements after your purchase as we do before. Product Guarantee All of our goods are supplied with a minimum of a 12 months parts and labour guarantee starting from the day of delivery. In event of a fault within the guarantee period In event of a fault we recommend that you initially consult the instruction manual which is provided with your product, there is normally a frequently asked questions section at the back of the manual which often resolves what was thought to be a problem. If the fault persists and the product was purchased from one of our shops, please call your nearest service centre for attention – contact details can be found in the contact us section. If the fault persists and the product was bought online, please email us at webservice@hughestv.co.uk or call our help line on 01473 275887 so that we can provide immediate assistance. If this fault is within 28 days of purchase we will either arrange to collect the goods and exchange them, or if you would prefer issue you with a full refund. If the fault is after 28 days of purchase but before the expiry of the guarantee, we will, at our discretion, either collect the item from your house for inspection and if necessary carry out a repair at our service centre or we will instruct an engineer to inspect and repair the item in your house. It is your responsibility to pack the goods adequately for our collection as Hughes Electrical will not accept any responsibility for damage caused by inadequate packaging. It is important to note that if Hughes Electrical incurs a charge for service or carriage for an item that is not faulty then we reserve the right to charge this amount to you. In event of a fault outside the guarantee period If the fault occurs after the expiry of the manufacturer’s or extended guarantee then we will offer you a chargeable repair service. We recommend that you consult the instruction book provided with your product and pay particular attention to the Frequently Asked Questions in the back. Portable items and televisions up to 28 inch will be collected for repair in our workshops. It is your responsibility to ensure adequate packaging of these items as Hughes Electrical will not accept any responsibility for damage to the product while it is in transit. Major kitchen appliances and 32 inch plus televisions will be repaired by our agent in your house. If you live outside East Anglia, we will notify you of a suitable agent who will undertake the repair to your direct instructions. If you live within East Anglia then we will undertake the repair ourselves.

Core Conditions in Person Centred Counselling Essay

â€Å"The first element could be called genuineness, realness, or congruence. The more the therapist is himself or herself in the relationship, putting up no professional front or personal facade, the greater is the likelihood that the client will change and grow in a constructive manner. This means that the therapist is openly being the feelings and attitudes that are flowing within at the moment. The term â€Å"transparent† catches the flavor of this condition: the therapist makes himself or herself transparent to the client; the client can see right through what the therapist is in the relationship; the client experiences no holding back on the part of the therapist. As for the therapist, what he or she is experiencing is available to awareness, can be lived in the relationship, and can be communicated, if appropriate. Thus, there is a close matching, or congruence, between what is being experienced at the gut level, what is present in awareness, and what is expressed to t he client. The second attitude of importance in creating a climate for change is acceptance, or caring, or prizing–what I have called ‘unconditional positive regard.’ When the therapist is experiencing a positive, acceptant attitude toward whatever the client is at that moment, therapeutic movement or change is more likely to occur. The therapist is willing for the client to be whatever immediate feeling is going on–confusion, resentment, fear, anger, courage, love, or pride. Such caring on the part of the therapist is nonpossessive. The therapist prizes the client in a total rather than a conditional way. The third facilitative aspect of the relationship is empathic understanding. This means that the therapist senses accurately the feelings and personal meanings that the client is experiencing and communicates this understanding to the client. When functioning best, the therapist is so much inside the private world of the other that he or she can clarify not only the meanings of which the client is aware but even those just below the level of awareness. This kind of sensitive, active listening is exceedingly rare in our lives. We think we listen, but very rarely do we listen with real understanding, true empathy. Yet listening, of this very special kind, is one of the most potent forces for change that I know.†

My experience to study speech Essays

My experience to study speech Essays My experience to study speech Essay My experience to study speech Essay Essay Topic: 7th Grade 9th Grade Autobiography of My Mother Everybody learns moral values from different experiences of his/her life. Here is an experience, which was a turning point to my life. My speech was a laughable to listeners when I was in my 9th grade year. Learning how to speak in front of a crowd was a most significant moment in my life because I learned basic skills like speaking, facing an audience, and memorizing sentences. My English teacher paved the way for me to be a better speaker. It all started when she told me to speak some words about my achievements in school life in front of a crowd. I felt so nervous, and I said al the achievements the wrong way. When I moved in front of the crowd, my heart beat increased. My hands became sweaty. I felt so cold. I thought to say many good things about my teachers, but I spoke all the wrong things. I did not know what happened to me. My speech became laughable in the class. The teacher understood my problem. She told me about her first experience of speech in her class. In her first speech, she felt so nervous and cried in front of the crowd. It happened in her 7th grade year. Her experience relaxed me, but I was still feeling so depressed. My cheer came to me and sat with me. She taught me about thesis and writing techniques. She gave me a book to learn the basic skills of speech. I bought books to learn basic skills of speech. Every day, I spent some time reading the text books for speech. I watched many speeches on television and the Internet. From the speeches, I gained great knowledge about major issues facing society. One day I watched a speech by A. B. J. Abdul Koalas, the ex-president of India. The speech was about his dreams about a developed India. I felt patriotic when I watched the speech. I was inspired to be able to give a speech like him, so I practiced my speech by speaking in front of a mirror, and with time I became better. Research and practice helped me to speak better. With help from my mother, I studied the basic skills of facing an audience. She taught me some meditation tips to lower fear. I performed my second speech on Independence Day at our students club celebration, but the audience did not give me a positive feedback. When my mother saw me crying in my room, she came in to calm me down. She motivated me by telling a story about the first speech f Mahatma Gandhi, the father of India. He became so nervous when he performed his first speech at the age of 28. When he began to speak, he felt so nervous that he could not say a single word. It was an interesting story. I also experienced similar feelings. I read the autobiography of Mahatma Gandhi, and I learned more about him. I learned how to face audiences from the book. M. K Gandhi was a lawyer, and one incident in the book influenced me was that his first case in the court room. While speaking in front of the crowd, he became so nervous and anxious. All of them gauged and his client scolded him. This incident make him a better speaker and his story gives me courage to face audience. In order to reduce fear, I learned basic skills of meditations like yoga, which is a generic term for the physical, mental, and spiritual practices or disciplines, originated in ancient India with a view to attain a state of permanent peace. Yoga is a Sanskrit word which means union and is interpreted as union with the divine. More meditation gave me more peace and friend. I was not good at remembering things. Once, I met a man who worked with y dad. He has a B. A in psychology. He taught me different techniques of memorization. I studied different ways to remember things. There are many different ways to study long paragraphs, long patterns of words, timeliness, etc. The most interesting way to help memorization is story making. With this method I make a story by connecting words or sentences in essays. I include the most interesting characters in the story, so that way, I cannot forget the story or essay. I learned this technique to learn essays for speeches. The memorizing tips also help me to prepare or exams. First, I learned basic skills of speech from my high school English teacher. Second, I learned how to face an audience without fear. Third I learned how to memorize essays and long speeches. All of these techniques helped me to win in a speech competition. I performed my third speech with a lot of confidence and without fear. When I stood in front of a big crowd, I did not feel any anxiety. The speech titled Torturing to Indian Women in Our Society. I included recent incidents and other major issues in society. I got more knowledge about these things from Abdul Salaams speech. I also mentioned his dreams about India, which was a main point. My speech was an encouraging one to all. I was proud of myself. Everybody appreciated me. I got 500 rupees cash award on that speech. This was the most joyful moment in my life. Self-confidence, hard work, and courage are valuable in life. I learned this lesson from my lifes experience. My speech was a turning point in my life. My experiences to learn speech techniques not only helped me to learn how to speak, but also, I learned moral values to become a perfect man.

The Role of Reading Fluency Tables in Comprehension

The Role of Reading Fluency Tables in Comprehension Listening to a student read, even for a minute, can be one of the ways a teacher determines a students ability to comprehend text through fluency. Improving reading fluency has been identified by the National Reading Panel as one of the five critical components of reading. A student’s oral reading fluency score is measured by the number of words in a  text that a student reads correctly in a minute. Measuring a students fluency is easy. The teacher listens to a student read independently for one minute in order to hear how well a  student reads accurately, quickly, and with expression (prosody). When a student can read aloud with these three qualities, the student is demonstrating to the listener a level of fluency, that there is a bridge or connection between his or her ability to recognize words and the ability  to comprehend  the text: â€Å"Fluency is defined as reasonably accurate reading with suitable expression that leads to accurate and deep comprehension and motivation to read† (Hasbrouck and Glaser, 2012). In other words, a student who is a fluent reader  can focus on what the text means because he or she does not have to concentrate on decoding the words. A fluent reader can monitor and adjust his or her reading and notice when comprehension breaks down.   Fluency Testing A fluency test is simple to administer. All you need is a selection of text and a stopwatch.   An initial test for fluency is a screening where passages are selected from a text at the students grade level that the student has not pre-read, called a cold read.  If the student is not reading at grade level, then the instructor should select passages at a lower level in order to diagnose weaknesses.   The student is asked to read aloud for one minute. As the student reads, the teacher notes errors in reading. A student’s fluency level can be calculated following these three steps: The instructor determines how many words the reader actually attempted during the 1-minute reading sample. Total # of words read ____.Next, the instructor counts up the number of errors made by the reader. Total # of errors ___.The instructor deducts the number of errors from the total words attempted, the examiner arrives at the number of correctly read words per minute (WCPM). Fluency formula: Total # of words read __- (subtract) errors______words (WCPM) read correctly For example, if the student read 52 words and had 8 errors in one minute, the student had 44 WCPM. By deducting the errors (8) from total words attempted (52), the score for the student would be 44 correct words in one minute. This 44 WCPM number serves as an estimate of reading fluency, combining the students speed and accuracy in reading. All educators should be aware that an oral reading fluency score is not the same measure as a student’s reading level. To determine what that fluency score means in relation to grade level, teachers should use a grade level fluency score chart. Fluency data charts   There are a number of reading fluency charts such as the one developed from the research of Albert Josiah Harris and Edward R. Sipay  (1990) which set fluency rates that were organized by grade level bands with words per minute scores. For example, the table shows the recommendations for fluency bands for three different grade levels: grade 1, grade 5, and grade 8.   Harris and Sipay Fluency Chart Grade Words per minute Band Grade 1 60-90 WPM Grade 5 170-195 WPM Grade 8 235-270 WPM Harris and  Sipays  research guided them to make recommendations in their book  How to Increase Reading Ability: A Guide to Developmental Remedial Methods  as to the general speed for reading a text  such as a book from the  Magic Tree House Series  (Osborne). For example, a book from this series is leveled at M (grade 3) with 6000 words.   A student who could read 100 WCPM fluently could finish  A Magic Tree House  book in one hour while a student who could read at 200 WCPM fluently could complete reading the book in 30 minutes. The fluency chart most referenced today was developed by researchers Jan Hasbrouck and Gerald Tindal in 2006. They wrote about their findings in the International Reading Association Journal in the article â€Å"Oral Reading Fluency Norms: A Valuable Assessment Tool for Reading Teachers.† The major point in their article was on the connection between fluency and comprehension: â€Å"Fluency measures such as words correct per minute has been shown, in both theoretical and empirical research, to serve as an accurate and powerful indicator of overall reading competence, especially in its strong correlation with comprehension. In coming to this conclusion, Hasbrouck and Tindal completed an extensive study of oral reading fluency using data obtained from over 3,500 students in 15 schools in seven cities located in Wisconsin, Minnesota, and New York.† According to Hasbrouck and Tindal, the review of student data  allowed them to organize the results in average performance and percentile bands for fall, winter, and spring for grades 1 through grade 8. The scores on the chart are considered  normative  data scores because of the large sampling.   The results of their study were published in a technical report entitled, â€Å"Oral Reading Fluency: 90 Years of Measurement,† which is available on the  website for Behavioral Research and Teaching, University of Oregon. Contained in this study are their grade level fluency score tables  designed  to help instructors to assess the oral reading fluency of their students relative to their peers. How to read a fluency table Only three-grade level data selections from their research are in a table below. The table below shows fluency scores for grade 1 when students are first tested on fluency, for grade 5 as a midpoint fluency measure, and for grade 8 after students have been practicing fluency for years. Grade Percentile Fall WCPM* Winter WCPM* Spring WCPM* Avg Weekly Improvement* First 90 - 81 111 1.9 First 50 - 23 53 1.9 First 10 - 6 15 .6 Fifth 90 110 127 139 0.9 Fifth 50 110 127 139 0.9 Fifth 10 61 74 83 0.7 Eighth 90 185 199 199 0.4 Eighth 50 133 151 151 0.6 Eighth 10 77 97 97 0.6 *WCPMwords correct per minute The first column of the table shows the grade level. The second column of the table shows the percentile.  Teachers should remember that in fluency testing, percentile is different from  percentage. The percentile on this table is a measurement is based on a grade level peer group of 100 students. Therefore, a 90th percentile does not mean the student answered 90% of the questions correctly; a fluency score is not like a grade. Instead, a 90th percentile  score for a student means that there are nine (9) grade level peers who have performed better.   Another way to look at the rating is to understand that a student who is in the 90th percentile performs better than 89th percentile of his grade level peers or that the student is in the top 10% of his peer group. Similarly, a student in the 50th percentile means the student performs better than 50 of his or her peers with 49% of his or her peers performing higher, while a student performing at the low 10th percentile for fluency has still performed better than 9 of his or her grade level peers. An average fluency score is between 25th percentile to 75th percentile Therefore, a student with a   fluency score of 50th percentile is perfectly average, squarely in the middle of the average band. The third, fourth, and fifth columns on the chart indicate into which percentile a students score is rated at different times of the school year. These scores are based on normative data. The last column, average weekly improvement, shows the average words per week growth that student should  develop to stay on grade level. The average weekly improvement can be calculated by subtracting the fall score from the spring score and dividing the difference by 32 or the number of weeks between the fall and spring assessments. In grade 1, there is no fall assessment, and so the average weekly improvement is calculated by subtracting the winter score from the spring score and then dividing the difference by 16 which is the number of weeks between the winter and spring assessments. Using the fluency data   Hasbrouck and Tindal   recommended that: â€Å"Students scoring 10 or more words below the 50th percentile using the average score of two unpracticed readings from grade-level materials need a fluency-building program. Teachers can also use the table to set long-term fluency goals for struggling readers.† For example, a beginning fifth grade student with a reading rate of 145 WCPM should be assessed using fifth grade level texts. However, a beginning grade 5 student with a reading rate of 55 WCPM will need to be assessed with materials from grade 3 in order to determine what additional instructional support would be needed to increase his or her reading rate. Instructors should use progress monitoring with any student who may be reading six to 12 months below grade level every two to three weeks to determine if additional instruction is needed. For students who are reading more than one year below grade level, this kind of progress monitoring should be done frequently. If the student is receiving intervention services through special education or English Learner support, continued monitoring will provide the teacher the information on whether the intervention is working or not.   Practicing fluency For progress monitoring on fluency, passages are selected at a students individually determined goal level. For example, if the instructional level of a 7th grade student is at the 3rd grade level, the teacher may conduct the progress monitoring assessments by using passages at the 4th grade level. To provide students the opportunity to practice, fluency instruction should be with a text that a student can read at an independent level.   Independent reading level is one of three reading levels described below: Independent level is relatively easy for the student to read with 95% word accuracy.Instructional level is challenging but manageable for the reader with 90% word accuracy.Frustration level means the text is too difficult for the student to read which results in less than 90% word accuracy. Students will better practice on speed and expression by reading at an independent level text. Instructional or frustration level texts will require students to decode. Reading comprehension is the combination of numerous skills that are performed instantaneously, and fluency is one of these skills. While practicing fluency requires time, a test for a students fluency takes only one minute and perhaps two minutes to read a fluency table and to record the results. These few minutes with a fluency table can be one of the best tools a teacher can use to monitor how well a student understands what he or she is reading.

Strategic Financial Management 2 Coursework Example | Topics and Well Written Essays - 3000 words - 1

Strategic Financial Management 2 - Coursework Example Question one. Calculate the adjusted present value (APV) for the project, correcting any errors made in the net present value estimate above, and conclude whether the project should be accepted or not. Show all relevant calculations. (25 marks) Before any attempt should be made to prepare the adjusted present value of the proposed project, Rattle Co must carefully study how the given projected cash flow statement for four years was made, to know where some should remain because they are already correct or whether they need further adjustments. When the needed adjustments are known, the framework is established to do the same with each item in the prepared cash flows, asking whether it should be adjusted or not. Starting with the revenue, it appears that one critical issue would be whether it should be presented with inflation or net of inflation. The answer would depend on what discount rate is used. If the discount rate is with inflation, then the revenue must include the inflation. In the case facts, the inflation was given however, if the discount rate is used with the real rate, i.e. not the nominal one, then presenting the net of inflation of the inflation rate is the proper thing. The 8% inflation rate increase for revenues and 4% inflation rate increase for cost of sales become irrelevant. Working capital requirements appear not to be reflected in the given cash flow. These need to be determined, as they are a factor in any decision. A business cannot operate without working capital. Since the amount of working capital at the beginning of each year is 20% of the forecasted revenue per year, just multiply each given sales figure per year, then it is possible to generate a working capital requirement per year. As computed in the revised and adjusted projected cash flow in Appendix A, the working capital amounts come to  £4,606,000,  £7,320,000,  £9,814,000 and  £5,428,000 for